The majority of the click-throughs are coming from the Facebook groups and a modest number of shares in a modest number of friends’ networks. I don’t have many actual followers of the blog itself (and I suspect that most of those are bots), so the traffic certainly isn’t coming from there. My personal Facebook feed and Twitter always put up alerts about posts, but I suspect fewer than 10 or 20 people are ever reaching the site through those links (I don’t tweet enough or have enough interesting things to say on Twitter that anyone’s following me anyway). I typically spread the word of new posts through Facebook and a small handful of groups I’m a member of there. This time the net was cast a bit wider than normal, and it made a huge impact. The difference maker this time is in how I got news of the new post out to the world - “world” being the operative word here. Most of my RtRs have pulled in 60-80 reads, but yesterday’s had 170 reads. The Reading the Room articles (let’s go with RtR for now) have been the most popular posts on my blog lately - back in 20 I used to get hundreds, if not thousands of hits, but those seem to have been mostly bots. The traffic on the site blew up, comparatively speaking. The series began as an introspective lesson for myself on looking for game community trends, but a through-line has begun to emerge about how communities create those trends in the first place. It was part of a series I’ve been writing called Reading the Room with Someone Else’s Eyes (though I’m strongly considering “officially” going back and shortening name to just “Reading the Room”). Yesterday I posted an article about the way the Gloomhaven community has contributed new tools and features to improve the game experience for other players. Global distribution of unique visitors to my blog on Feb.
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